The paper examines the relationship between web-based surveys and more traditional survey
methods. The paper examines issues related to: sample quality, response rates, sample …

The vast majority of US consumers purchase extended warranties when buying appliances
and home electronics. Retailers promote extended warranties since they have high profit …

A copy‐test of seven environmental claims on aerosol packages shows that consumers
interpret general, unqualified claims (eg, environmentally friendly or ozone friendly) as meaning …

The National Energy Policy and Conservation Act of 1978 requires the Federal Trade
Commission to mandate labels for appliances indicating their energy consumption. The purposes …

Extrinsic evidence is frequently offered in Federal Trade Commission advertising deception
cases, most often in the form of advertising research, such as copy tests. Although generally …

A sample of 400 consumers in a mall intercept copy test were shownone of four print
advertisements for two consumer products (one complex,one simple). Two of the advertisements …

An important issue in all transactions is the details of the agreement between the parties.
This is particularly important in on-line transactions where consumers bind themselves to the …

This article describes a three year longitudinal study of the impact of the opening of a specialty
retail center on shopping, dining-out, and entertainment behavior of a random sample of …

This study examines the effectiveness of a celebrity endorser vs. a company president as an
endorser for a high financial/performance risk product, supplemental health insurance, with …

Purpose – To examine the impact of Baltimore, Maryland USA festival market called Harbor
Place on area residents' shopping, dining, and entertainment behavior over a 23‐year period…