This study examines factors influencing consumers' acceptance of mobile marketing across
three influential markets, namely US, China, and Europe. The authors develop an integrative …

Given the great potential of developing marketing campaigns delivered via mobile devices
and the evolution of near-field communication technologies, this study examines factors …

During stable times, firms will generally aim to create reliable B2B relationships that provide
increased efficiency and profitability. However, tumultuous times, such as the time during a …

Both value and risk perceptions are germane to industrial firms' adoption decisions involving
discontinuous innovations. Yet a surprisingly limited number of studies examine how these …

The study explores the factor structure of the Sirgy et al. [Sirgy MJ, Johar JS, Gao T. Toward
a code of ethics for marketing educators. Journal of Business Ethics 2006; 63(1): 1–20] …

With the increasing growth of internet advertising revenues, it is important to understand
what factors may have an impact on consumer intentions to adopt the Internet. This study …

While recognizing the marketing potential of a company’s underdog status, existing research
on underdog businesses has typically focused on how to effectively communicate about the …

While the marketing literature boasts numerous studies on positive consumer attitudes and
behaviors, scholarly attention to negative consumer sentiments and actions has been …

… Tao (Tony) Gao, Ph. D. Zarb School of Business Hofstra University …

Despite the growing popularity of global account management (GAM) practices among
multinational companies and the recognition that GAM represents the “new frontier of relationship …