The importance of building relationships with customers is well documented, yet the role of
consumer comfort in service relationships has not been fully explored. The authors report …

Advertising agency compensation may change dramatically in coming years as advertisers
put pressure on agencies to reduce commissions and tie compensation to performance …

Purpose This paper aims to address the complex nature of social performance (CSP/CSR)
in building a trust-based consumer relationship. The relative and aggregate influence of …

This article addresses the interpersonal in fluences of trust and commitment on retention for
high risk, high Relational customers of professional Services. Drawing on the Service and …

In this increasingly competitive environment for the individual donor's time and money, it is
especially important for AIDS‐related nonprofits to understand why people choose not to give. …

We provide a framework for physician-controlled preconditions that impact patient trust and
commitment and uncover the influence that trust and commitment have on three central …

INFORMATION TO USERS Page 1 INFORMATION TO USERS This manuscript has been
reproduced from the microfilm master. UMI films the text directly from the original or copy …

In this increasingly competitive environment for individual donors' time and money, it is
especially important for nonprofits and especially AIDS-related nonprofits to better understand …

This study addresses the strategic relationship marketing question: Where do customer
attachments lie, with the individual service provider or with the firm? Multiple Constituency theory …

Advertisers who perceived high similarity between themselves and those within their advertising
agency rated their agency as superior to those who felt they had less in common with …