This study forecasts the market potential of electric vehicles by looking at 14 categories of
vehicle. It weighs the individual priorities against social preferences and a selection process is …

Smart technologies grant brick-and-mortar retailers novel opportunities to introduce the
amenities of online retailing, such as data-driven personalization, into physical interactions. …

Purpose – This study aims to show that brand success can be improved if the brand promise
that is communicated through mass media campaigns is lived up to by each employee of a …

Advocates of the sharing economy cite sharing as a viable alternative to asset purchases
and ownership. However, Peer-to-peer (P2P) asset sharing, as a service innovation in the …

Globally, the carsharing domain is growing, and new service offerings are arising. Peer-to-peer
carsharing, facilitating car rental between private individuals, has attracted attention from …

The degree of congruence between the sponsor and the event has generally been regarded
as one of the most critical factors of sponsorship effectiveness. However, many companies …

Autonomous vehicles are expected to disrupt mobility but face consumer reluctance. Diffused
through carsharing services, the technology could become more accessible and overcome …

The sharing economy is growing globally in terms of user numbers, service providers, and
novel concepts. Peer-to-peer (P2P) asset sharing, or asset rental between private individuals, …

Smart technologies promise to enhance customer experience to new levels in next-generation
retail stores. Offline retailers increasingly employ technology-enabled personalization (…

Previous research has been limited to investigating acceptance of autonomous vehicles (AVs)
from a consumer-oriented perspective, thereby neglecting the numerous attitudes and …