Service encounters often occur in the presence of multiple customers who share the servicescape
with each another. This study was conducted to ascertain the positive and/or negative …

As organizations seek to communicate with consumers who are concerned about the
environment, advertisements containing environmental claims are becoming more prominent. …

As organizations increasingly target consumers who are concerned about the environment,
the nature of their advertising becomes more of an issue. While much has been written about …

The increased interest in services marketing during the past decade reflects a growing
appreciation of the role services play in the economies of the United States and the world. Nearly …

This paper reviews some of the ways in which environmental and interpersonal characteristics
may influence the consumer's perception of the services marketing exchange. This is …

Over the past decade there has been an increasing awareness of the many ways that
businesses affect the ecology of the planet. Most of the attention, however, has been directed …

The relative influence of setting, employees, other customers, and overall performance of a
service on customers’ satisfaction/dissatisfaction with the service organization was the focus …

Applications of observational data collection methods to services marketing research are
explored. Three key dimensions that distinguish the various forms of observational methods …

Even though service marketers are interested in influencing customer choice at the service
provider level (ie the service brand level), the decision to patronize a particular service firm …

The authors conducted a survey to identify conservation activity among the general populace
of a midsize Southwestern community to increase our understanding of those who do and …