This study is an excerpt from a larger work that explores changes in the purchase process
for consumer goods (automobiles, electronics, and groceries) brought about by digital and …

By 2020, more than $117 billion will be spent on digital and mobile advertising in the US As
college bound populations shrink, shift and are out priced by some in-state rates, the need to …

Technology enhancements in the retail environment are constantly evolving, and the way
consumers engage with retailers through these technological channels are becoming more …

Despite growing concerns about security and privacy of Internet of Things (IoT) devices,
consumers generally do not have access to security and privacy information when purchasing …

This thesis discusses the factors influencing the Finnish consumers’ choice of grocery store
as well as impulse buying. The main research objective is to define the effects of bought, …

As social media marketing becomes more pervasive, questions continue to emerge regarding
utilizing the medium strategically to maximize positive brand-related outcomes. Marketers …

She told the 1,200 faculty, staff and community leaders in attendanc. e that UM-St Louis is
preparing itself to meet the challenges the community will face in the next ten years." We must …

Concerns about child physical and digital safety are emerging with families' adoption of
smart home technologies such as robot vacuums and smart speakers. To better understand …

Recently, traditional promotional methods used by wineries have expanded to encompass
online marketing activities. Among the various options, social media, offer a free, cheap and …

Marketing is considered as a core activity (Basahel and Irani, 2009) of an enterprise. With
the Internet becoming a viable alternative marketing channel and business exploiting the …