The symbolic meaning of commercial brands (often called brand personality) can represent
the values and beliefs of a culture. When a set of global brands were rated on the same …

The stated advertising policy of Ms. magazine precludes the acceptance of advertisements
for products that are “harmful” or advertisements that are insulting to women. This study …

Using a telephone survey of randomly selected voters from the general population, the
authors sought to understand the interrelatedness of the use of the Internet as a political …

This study examines relationships among interpersonal informational trust and openness
with Internet-based political activities and attitudes. Conceptually, it proposes the …

This study integrates network and content analyses to examine valence-based homophily
on Twitter or the tendency for individuals to interact with those expressing similar valence. …

Using humor to communicate threatening information in advertising can often be observed
in practice, but scholars have seldom investigated its effects. Drawing from dual processing …

The sleeper effect phenomenon is examined to explain how the impact of negative political
advertising persists —and even increases —over time. Using a true experimental design with …

Investigated whether outdoor billboard advertising would create and sustain awareness of
an advertised message. 1,015 Ss aged 18+ yrs were interviewed before, during, and after 20 …

This study examines the impact of ethical judgments about televised political commercials
on global attitude toward the ad. Findings from the quasi-experiment indicate that the “ethical” …

Based on a multiple‐criteria response model, this experiment examines the impact of negative
political commercials on evaluations of the source, the opponent, the ad itself, and voting …