The relationship of image congruity and postpurchase dissonance has been reported in the
advertising literature. The relationship among dissonance, dissatisfaction, and repeat-…

The relationship of image congruity and post-purchase dissonance has been reported in
the marketing literature, and so has the relationship between dissonance, satisfaction and …

Gita Chadha is Assistant Professor at the Department of Sociology, University of Mumbai,
India. Her academic interests include sociological theory, feminist science studies, sociology of …

In this paper, a new matching recommendation algorithm is proposed to help an enterprise
to find one or several proper celebrities as their product endorsement. The fans group of a …

Marketing is perceived as both a solution and a problem, depending on one's perspective,
the context, and the source of the narrative. For instance, media agents portray marketing at …

This article adds to the literature on advertising creativity as well as the growing body of research
on the unintended effects of advertising. In three experimental studies we “think outside …

‘Routledge Readings on Law and Social Justice is an important and much needed collection
of rich, textured, critical and updated articles on most significant themes in law. The …

This study draws attention to the marketing strategies used to promote female cosmetic skin
care products in the United States and India. It was conducted by researching …