Brand managers increasingly incorporate influencer marketing in their marketing strategies,
but methods for evaluating the effectiveness of influencers and choosing the best …

The JAR’s mission is to be the leading publisher of industry-relevant advertising research.
For authors who want to be part of that mission, I devote most of this editorial to providing …

Exposure to diverse perspectives is helpful for bursting the filter bubble in online public
video platforms. The recent advancement of Large Language Models (LLMs) illuminates the …

Paleoproxy data suggest that past warm climates, such as the early Eocene (~ 56–48 million
years ago), had considerably warmer Northern Hemisphere high latitudes and a weaker …

Climate change poses significant threats to public health, with dengue representing a
growing concern due to its high existing burden and sensitivity to climatic conditions. Yet, the …

… Panjali Reddy, who volunteered several times to babysit my two children, Shriya and Shiv, to
… Fijian writers such as Narsey and Lal have written about how a monopoly like CSR having …

Historically, the security policy landscape was reserved for policies focused on protecting
and enhancing national security, such as defense and border control. Post-Cold War, new …

… Soham and Shreya You give us the impetus to continue the work of improving the world of
… Narsey, WL (2012). Poverty in Fiji: Changes 2002–03 to 2008–09 and policy implications. …