Much prior literature has focused on how hedonic shopping motivation operates in hedonic
shopping environments such as shopping malls, but few empirical studies have assessed …

Methods Twenty-five cases of struma ovarii were reviewed retrospectively from June 1994 to
April 2007. The presenting clinical, radiologic, and pathologic features of the patients were …

Jeju Island comes second to only Seoul as Korea’s most visited destination, yet most visitors
do not have the chance to go beyond brief visits and immerse themselves in the island’s …

An increasingly competitive fundraising environment and the new media ecosystem have
prompted nonprofit organizations to strengthen their digital marketing capabilities. Recently, a …

The present study examined whether a violent video game impairs the effectiveness of in-game
advertisements compared to a nonviolent video game. Participants recalled and …

This study examined how operating elderly or young avatars affected shoppers’ product
perceptions and purchasing behaviors. It also investigated how virtual shopping experiences …

This study used augmented reality (AR) to test the effects of perceived social presence,
perceived media richness, media empathy and social capital on intentions to participate in …

In this paper, we propose a novel strep throat detection method using a smartphone with an
add-on gadget. Our smartphone-based strep throat detection method is based on the use of …

Contextual advertising is growing in digital marketing communication. Previous research on
traditional media has shown that the surrounding context affects advertising effectiveness. …

Background. The impact of micropapillary histology on survival in patients with serous
borderline ovarian tumors is not established. The purpose of this study was to evaluate the …