This study explores whether and how different online platforms to which electronic word of
mouth (eWOM) communication is posted influence consumers’ judgements of reviewed …

This study developed an integrated model to explore the antecedents and consequences of
online word-of-mouth in the context of music-related communication. Based on survey data …

With Rogers' protection motivation theory as the theoretical framework, this study identified
determinants of young adolescents' level of privacy concerns, which, in turn, affects their …

Much of the work on impulse buying has been concerned with defining and measuring the
concept. Less effort has been directed toward determining the factors that underlie the …

Applying Rogers's (1975, 1983) protection motivation theory to the online privacy context, this
study determined that risk and benefit appraisals explain teenagers' willingness to provide …

“In AI we trust?” The effects of parasocial interaction and technopian versus luddite
ideological views on chatbot-based customer relationship management in the emerging “feeling …

Using a nationally representative sample, this study demonstrated the importance of
psychographics in profiling cause-related marketing advocates. For specific social causes relating …

The authors posit that 2 distinct perceptual dimensions underlie the third-person effect
hypothesis: judgments of susceptibility to communications (a cognitive process) and severity of …

Along with the rapid growth experienced by the gaming industry in the United States has come
increasing calls to restrict or ban gambling advertising. To date, little is known about what …

Survey data from 395 high school students revealed that girls perceive more privacy risks and
have a higher level of privacy concerns than boys. Regarding privacy protection behaviors…