Korea is at the forefront in information and communication technology (ICT). The adoption of
digital learning device such as e-books amongst Korean students is accelerated by its …

Do consumers process mobile advertising on mobile websites and branded apps in the
same way? To answer this question, this article examines both the antecedents and …

Does fear of COVID-19 shape consumers’ tendency to anthropomorphize chatbots? To
answer this question, this paper analyzed data from a survey of 377 US participants. Grounded …

… Hyun Byungho Park Sanghak Lee Sungjun Park Moon-Yong Kim … Sungjun Park …
Working Paper 2012 -009 Jin Ho Park Kwangwoo Park Ronald A. Ratti Investment Propensity of …

How would consumers respond to mobile ads in spatially and temporally bounded captive
environments? We theorize that consumers who are forced to wait are likely to perceive an …

While existing research on the elaboration likelihood model (ELM) has primarily focused on
human influencers, the literature on virtual influencers (also known as digital humans or AI …

Hallmarks of aging that negatively impact health include weight gain and reduced physical
fitness, which can increase insulin resistance and risk for many diseases, including type 2 …

As chatbots become more advanced and popular, marketing research has paid enormous
attention to the antecedents of consumer adoption of chatbots. This has become increasingly …

This paper mainly concerns effects of the auxetic structure on the crash performances in terms
of the axial crash force, specific energy absorption, and deceleration, which are evaluated …

Simultaneously achieving high optical transparency and excellent charge mobility in
semiconducting polymers has presented a challenge for the application of these materials in future “…