Shopping there is far from universal, even for those already online for other tasks. To help
identify the factors influencing online shopping, the Wharton Forum on Electronic Commerce (…

We examine three possible explanations for differences in Internet privacy concerns
revealed by national regulation: (1) These differences reflect and are related to differences in …

Mobile phone applications (“apps”) have generated substantial interest among marketers,
primarily because of their high level of user engagement and the positive impact this …

This paper examines search across competing e-commerce sites. By analyzing panel data
from over 10,000 Internet households and three commodity-like products (books, compact …

Online retailing became big business in late 1998, as millions of people placed orders for
holiday gifts online and retailers scrambled to upgrade their distribution networks to cope with …

The authors suggest that learning is an important factor in electronic environments and that
efficiency resulting from learning can be modeled with the power law of practice. They show …

Differences in opt-in and opt-out responses are an important element of the current public
debate concerning on-line privacy and more generally for permission marketing. We explored …

Marketing Communications, by Rossiter and Bellman, is the definitive new text in the field. It
is the only textbook in marketing communications that draws comprehensively from both the …

Studies of the moderating effect of social support on the direct effects of occupational stressors
have yielded conflicting results that have differed in direction and significance. These …

Again, the form of the question produced sizable differences in participation. Looking first at
the more considered responses—where neither “yes” or “no” was checked by default and …