Purpose – The purpose of the present paper is to develop and validate a scale of romantic
brand jealousy and to examine the role played by the brand love-jealousy framework on …

The primary objective of the study is to examine the impact of perceived responsible tourism
on perceived quality of life of communities in tourist destinations and to analyze the …

Purpose Advergames, or integrated brand messages within digital games, have received
considerable attention from researchers and practitioners. Despite increased use of …

In the globalized economy, business faces challenges that require knowledgebased
solutions. The products and services that they offer need to be decisive, and precise value …

Marketers increasingly use social media platforms as a promotion channel, and doing this,
they prefer highly interactive social media because it allows consumers to socialize and …

Extant studies in the domain of gamification of advertising examine the effects of content-driven
factors (ie, game and brand characteristics) of online games on consumer behavior. …

While a plethora of studies on gamification of advertising exists, little is known about how
consumers process different types of brand elements (logos and names) placed in computer …

The present study empirically investigates the motives behind users’ attitude formation,
behavioural intention, and word of mouth towards electric vehicles. An online survey was …

The present study investigates the role of service experience in B2B services vis-a-vis
service quality. In particular, the study addresses the question: how do the relative effects of …

​ This book is a comprehensive guide to design and conduct the research in management-related
field, such as marketing management and human resources management. It provides …