Purpose For consumers, cross-channel behaviour is increasingly prevalent. Such behaviour
involves consumers actively engaging in (and deriving benefit) from one channel during a …

Artificial intelligence (AI) is at the forefront of a revolution in business and society. AI affords
companies a host of ways to better understand, predict, and engage customers. Within …

In order to enhance consumers' emotional connections to the brand and provide a point of
differentiation in a hyper-competitive environment, retailers have increasingly turned their …

While bricks-and-mortar stores and the Internet are dominant retailing channels, mobile and
social media have rapidly emerged and challenge traditional retail models and consumer …

Second-hand consumption has been quietly undergoing a makeover in recent years. As part
of this shift, the concept of shopping for second-hand goods has been redefined. In today's …

Environmentally conscious consumption is one of the key concerns in modern society generally,
and increasingly among the consumer population. However, consumers often overstate …

Consumer data is a crucial resource for retailers. Yet accessing this data increasingly requires
consumers to willingly participate in data exchange. This paper draws on social exchange …

… Sean Sands (Department of Marketing and Management, Swinburne University of
Technology, Melbourne, Australia) … Sands, S., Campbell, CL, Plangger, K. and Ferraro, C …

Influencer marketing has become a dominant and targeted means for brands to connect with
consumers, but it also brings risks associated with influencer transgression and reputation …

While environmental concern is often conceptualized as a direct antecedent of environmental
purchase intention, empirical findings in support of this relationship are inconsistent at best…