To date, scholarly understanding of external dimensions of market driving for the purposes
of ‘societal change’ is largely unexplored in both developed and emerging market contexts. …

Research Summary This study focuses on the dilemmas that social entrepreneurs encounter
and the practices used to manage dilemmas over time. Using a multi‐method approach …

This paper explores the role of proximity in designing business models that work for those at
the BoP. BoP markets represent an extreme setting where actors struggle to access and …

In order to capture different aspects of change within different actor groups of a distribution
network, a network-as-practice perspective (NPP) is used in this study, which looks at …

Purpose The purpose of this paper is to explore the underlying motivations for bandwagon
luxury brand consumption among consumers of an emergent market by empirically …

The purpose of this paper is to employ an extended notion of gift giving by showing that
much of the gifts exchanged in social media are driven by social emotions. We argue that …

The paper reports on an investigation of the characteristics associated with small and
medium-sized enterprise (SME) exporters that operate in international healthcare markets. A …

Concern with the role of markets in the lives of the poor has been growing consistently in
management and marketing academic communities over the past two decades. Since the …

This study investigates how companies innovate in their business networks. We examine
the role of leveraging resources in the context of retail brand paints within the do-it-yourself (DIY…

There are thousands of journal articles that concern themselves with markets at the bottom
of the pyramid (BoP). What is there to say that hasn’t been said already? In 2002, an article …