This research provides a comprehensive delineation of the process that leads to the formation
of green behavior by including the role played by media and attitude towards environment-…

This study empirically examines the combined effect of two crucial internal consumer
predispositions, self-identity (SI) and internal environmental locus of control (INELOC), among …

… Trivedi is working as an Assistant Professor in Mudra Institute of Communications … Dr
Rohit H. Trivedi is the corresponding author and can be contacted at: trivedirohit9@gmail.…

Although literature on entrepreneurship has increasingly focused on intention-based models,
not much emphasis has been laid on understanding the combined effect of contextual and …

This study uncovers hotel brand positioning and competitive landscape mapping by text-mining
user-generated content (UGC). Rather than relying on a single dimension of consumer …

Firms widely use smiling models to create a positive background setting for advertisements.
This study assesses the various effects of smiling in print advertisements across different …

Achieving energy efficiency through adoption of energy management practices remain top
priorities among industry. Studies focusing on energy management practices are scarce and …

It is often assumed that exposure to nude stimuli in advertising influences consumer behavior
positively. However, the empirical evidence concerning the effects of nudity on consumer …

Flow experience has been widely investigated in experiential activities such as sports, the
performing arts, gaming, and Internet usage. Most studies focus on the positive aspects of flow …

The concentration of selected heavy metals, like As, Co, Cr, Cu, Fe, Mn, Ni, Pb, and Zn as
well as B, was measured by inductively coupled plasma–optical emission spectrometry (ICP–…