In the United States, applied behavior analysis (ABA) is broadly recognized as a medically
necessary treatment for individuals diagnosed with autism and related disorders (Association …

Ensuring that Board Certified Behavior Analysts (BCBAs) receive sufficient training in various
forms of practice is an area of clinical importance that necessitates additional attention. …

The Behavior Analysis Certification Board (BACB) Ethics Code states that “behavior
analysts should put compliance with the law and clients’ interests first by actively working to …

This article is concerned with counting and identifying those customers who are still active.
The issue is important in at least three settings: monitoring the size and growth rate of a firm's …

A two-class “Hard-Core Loyal” and “Potential Switcher” latent model for the analysis of
brand switching data is proposed. Some previously unpublished automobile data will be …

A central problem in database marketing is how to choose which customers in the firm's
database to target with an offer. This paper presents a simple stochastic RFM model to carry out …

… Richard Colombo Richard Colombo is an associate professor of marketing at the Graduate
School of Business Administration at Fordham University. He has an MA from Cambridge …

This paper presents a new friction model for describing the price changes of a product or
brand over time and for forecasting both the timing and magnitude of such changes from one …

Many previous studies have sought to measure consumers’ coupon proneness but have
tended to assume that this trait is unidimensional in nature, ie, an individual's coupon …

Functional analysis (FA) methodology has been deemed the best practice in the field of
applied behavior analysis. The data collected in an FA allows behavior analysts to develop the …