User profiles for Reetika Gupta

Ritika Gupta

University of Nebraska Medical Center (Omaha, USA); National agri food biotechnology …
Verified email at unmc.edu
Cited by 288

The effect of evolving resource synergy beliefs on the intentions–behavior discrepancy in ethical consumption

R Gupta, S Sen - Journal of Consumer Psychology, 2013 - Elsevier
Consumers are less likely to buy ethical products than their stated intentions in marketplace
polls, due at least in part to the distinct temporal frames guiding their poll responses versus …

A task-based model of perceived website complexity

S Nadkarni, R Gupta - MIS quarterly, 2007 - JSTOR
In this study, we propose that perceived website complexity (PWC) is central to understanding
how sophisticated features of a website (such as animation, audio, video, and rollover …

The relationship between trusting beliefs and web site loyalty: the moderating role of consumer motives and flow

R Gupta, S Kabadayi - Psychology & Marketing, 2010 - Wiley Online Library
This research (1) examines how specific consumer motives (ie, goal‐directed: searching for
information, experiential: browsing for recreation) influence the trusting belief–loyalty …

“To buy or to pirate”: The matrix of music consumers' acquisition-mode decision-making

JR Coyle, SJ Gould, P Gupta, R Gupta - Journal of Business Research, 2009 - Elsevier
The decision to engage in music piracy may be preceded by consumer consideration of a
range of issues. The determinants of such piracy as embedded in a large matrix of acquisition-…

Does your ad have too many pictures?

…, VP Lessig, D Kim, R Gupta… - Journal of …, 2000 - journalofadvertisingresearch.com
Are advertisements with more peripheral pictures more memorable than those with fewer
pictures? If advertisers9 objectives could be accomplished with advertisements containing …

Website loyalty: an empirical investigation of its antecedents

S Kabadayi, R Gupta - International Journal of Internet …, 2005 - inderscienceonline.com
Recently, the notion of loyalty has become an important construct within the e-business
framework because of customers' easy switching behaviour on the web. Despite the increasing …

Altered mechanobiology of Schlemm's canal endothelial cells in glaucoma

…, ST Braakman, R Gupta… - Proceedings of the …, 2014 - National Acad Sciences
Increased flow resistance is responsible for the elevated intraocular pressure characteristic
of glaucoma, but the cause of this resistance increase is not known. We tested the hypothesis …

[PDF][PDF] Alpha-amylase inhibition can treat diabetes mellitus

P Agarwal, R Gupta - Res. Rev. J. Med. Health Sci, 2016 - researchgate.net
Diabetes mellitus is one amongst the main diseases prevailing worldwide. New therapeutic
approaches are being investigated to regulate postprandrial glucose levels due to severe …

Managing motives and design to influence web site revisits

S Kabadayi, R Gupta - Journal of Research in Interactive Marketing, 2011 - emerald.com
The purpose of this paper is to better understand the relationship between web site design
characteristics and revisit intention by examining the roles of satisfaction and consumer …

Naked eye colorimetric detection of Escherichia coli using aptamer conjugated graphene oxide enclosed Gold nanoparticles

R Gupta, A Kumar, S Kumar, AK Pinnaka… - Sensors and Actuators B …, 2021 - Elsevier
E. coli is the most common foodborne bacteria causing illnesses including diarrhea, fever,
and death if left undiagnosed and untreated, which makes its detection most important. …