Academics and marketers know relatively little about how national culture affects the way
people plan and spend in the $448 billion international travel and tourism economy. From a …

In this study, the authors examine how national culture affects referral behavior for industrial
services such as advertising, banking, and accounting. The authors collected data using …

Long-term orientation (LTO) is a salient aspect of national culture values and as such
influences consumers'decisionmaking processes. This article describes the development and …

In this study, the authors examine industrial buyer-seller relationships, exploring the influence
of buyer perceptions of their relationships on their repurchase intentions. In particular …

This research involves a comparative study conducted in the United States and Japan to
investigate whether the form of negative information about a celebrity (other- or self-oriented) …

Recent attention in the national culture literature has been given to the question of applying
sociological, group-level measures to psychological, individual-level phenomenon. The …

This comparative study examines whether customers in Japan and the US who use referrals
to find business-to-business services (eg, banking, advertising and insurance) are more …

This study examined whether national culture directly moderates the link between buyer-seller
relationship strength and repurchase intentions in industrial markets, as well as indirectly …

Recent research has highlighted the need to examine international channels of distribution
from the viewpoint of the industrial distributor, with a focus on how distributors may add value …

A causal model of salesperson performance and satisfaction is tested using data collected in
Japan and the United States. The model seems to work well for both cultural groups, that is, …