This research presents a new scale, the health regulatory focus scale, which measures an
individual's tendency to use promotion or prevention strategies in the pursuit of health goals. …

This research examines the metacognitive effects of nutrition facts label clarity on food
preferences. Two experiments show that, holding information content and comprehensibility …

It is well established that food processing and naturalness are not good friends, but is food
processing always detrimental to naturalness? Building on the contagion principle, this …

The ways in which consumers make judgments about the nutritional quality of food products
are a major concern for public policymakers. Given the focus on nutrition information in …

This research examines how cultural mindsets cued by a salient identity can influence how
consumers interpret seemingly benign nutrition information in foods. Results show that …

At work, at school, at the gym club, or even at home, consumers often face challenging
situations in which they are motivated to perform their best. This research demonstrates that …

A substantial portion of produce harvested around the world is wasted because it does not
meet consumers’ shape expectations. Only recently has research begun investigating the …

This article aims at synthesizing the body of research that deals with regulatory focus, a concept
that has captured the attention of a growing number of marketing researchers in the last …

Cet article se propose de dresser un bilan des recherches portant sur l'orientation
régulatrice, un concept qui connaît un fort engouement en marketing ces dernières années, …

Understanding the reasons behind consumer rejection of misshapen produce is important
because of its dramatic consequences on food waste. Drawing on psychological essentialism, …