The advent of the Internet of Things enables companies to collect an increasing amount of
sensor generated data which creates plenty of new business opportunities. This study …

Individuals influence each other through social interactions and marketers aim to leverage
this interpersonal influence to attract new customers. It still remains a challenge to identify …

Intelligence about the spatio-temporal behaviour of individuals is valuable in many settings.
Generating tracking data is a necessity for this analysis and requires an appropriate …

Purpose The purpose of this paper is to develop and empirically validate a model for assessing
demand planning maturity in organisations. Design/methodology/approach The authors …

Whilst the research literature points towards the benefits of a statistical approach, business
practice continues in many cases to rely on judgmental approaches for demand forecasting. …

Accurate demand forecasting is the cornerstone of a firm’s operations. The statistical system
forecasts are often judgmentally adjusted by forecasters who believe their knowledge can …

Since customer relationship management (CRM) plays an increasingly important role in a
company’s marketing strategy, the database of the company can be considered as a valuable …

One-class classification is the standard procedure for novelty detection. Novelty detection
aims to identify observations that deviate from a determined normal behaviour. Only instances …

Nowadays, an increasing number of information technology tools are implemented in order
to support decision making about marketing strategies and improve customer relationship …

Addressable advertising on television opens the door to better targeting and measurement
of television advertising campaigns, but gaining access to consumer data is paramount for …