New Zealand’s early response to the novel coronavirus pandemic included a strict lockdown
which eliminated community transmission of COVID-19. However, this success was not …

International student exchange programs are widely promoted in higher education as a
means of developing desirable intercultural skills and understanding among students. This …

Consumer loyalty may be defined as a singular concept, usually as an attitude toward the
loyalty object or as repeatpatronage behaviour; alternatively, the definition may combine …

The Juster Scale is a purchase probability scale used to predict the actual purchase rate in
a population from a sample of consumers from that population. Several overseas studies …

A widely cited model of customer loyalty is the typology proposed by Dick and Basu (1994)
that depicts loyalty as a two-dimensional construct involving relative attitude and repeat …

Introduction New Zealand’s response to the COVID-19 pandemic was one of the most restrictive
lockdowns of any country, inevitably causing stress for many people. Because situations …

Background Tobacco industry documents illustrate how packaging promotes smoking
experimentation and reinforces existing smokers' behaviour. Plain packaging reduces the …

… Philip Gendall (Department of Marketing, Massey University, Palmerston North, New
Zealand) … Gendall, P., Hoek, J., Pope, T. and Young, K. (2006), "Message framing effects …

The COVID-19 pandemic has caused significant disruption, distress, and loss of life around
the world. While negative health, economic, and social consequences are being extensively …

Acceptance of the benefits of market segmentation is so pervasive that it seems almost
sacrilegious to question the validity of this faith in the power of segmentation as a marketing tool. …