User profiles for Peilin Phua
 | Peilin PhuaEhrenberg-Bass Institute for Marketing Science, University of South Australia Verified email at unisa.edu.au Cited by 76 |
Examining older consumers' loyalty towards older brands in grocery retailing
This paper compares the buying behaviours of older and younger consumers of older and
newer brands in grocery retailing. We analysed 88,000 purchases of 60 brands from six …
newer brands in grocery retailing. We analysed 88,000 purchases of 60 brands from six …
Validating Bluetooth logging as metric for shopper behaviour studies
The ability to track shoppers as they move through retail environments using signals emitted
by their communication devices kindles the interest of practitioners and researchers. This …
by their communication devices kindles the interest of practitioners and researchers. This …
Does Childhood Exposure to a Brand Improve Brand Name Recognition?: Comparing Age-of-Acquisition Effects with Ongoing Brand Exposure and Experience
The age-of-acquisition effect suggests that things learned early in life, including brand names,
are recognized faster and more accurately. This study confirms this effect but cautions that …
are recognized faster and more accurately. This study confirms this effect but cautions that …
When Brands Go Dark: A Replication and Extension: Examining Market Share of Brands That Stop Advertising for a Year or Longer
The value of mass media advertising can be demonstrated by quantifying what happens
when it is removed. The current study does this, extending the work of Hartnett, Gelzinis, Beal, …
when it is removed. The current study does this, extending the work of Hartnett, Gelzinis, Beal, …
How prevalent are suggestive brand names and Distinctive Assets? An AI-human approach
LM Bali, ZW Anesbury, P Phua… - International Journal of …, 2024 - journals.sagepub.com
Despite the concept of a suggestive brand name existing for over one hundred years (Viehoever,
1920), the prevalence of suggestive versus non-suggestive brand names has not been …
1920), the prevalence of suggestive versus non-suggestive brand names has not been …
Examining older consumers' loyalty towards older brands in grocery retailing.
This paper compares the buying behaviours of older and younger consumers of older and
newer brands in grocery retailing. We analysed 88,000 purchases of 60 brands from six …
newer brands in grocery retailing. We analysed 88,000 purchases of 60 brands from six …
[HTML][HTML] Perceived stress, stigma, traumatic stress levels and coping responses amongst residents in training across multiple specialties during COVID-19 pandemic …
…, VG Shelat, EJD Seah, CWT Huey, EJ Phua… - International Journal of …, 2020 - mdpi.com
This study aimed to explore changes in psychological responses (perceived stress, traumatic
stress, stigma, coping) over time in residents, as well as their predictors. The level of …
stress, stigma, coping) over time in residents, as well as their predictors. The level of …
[PDF][PDF] Outstanding Reviewer in Track
S Marketing, P van Esch, S Ferguson… - ANZMAC …, 2017 - academia.edu
… Peilin Phua Rico Piehler Carolin Plewa Francesco Polese Michael Polonsky Alan Pomering
Liam Pomfret Chanthika Pornpitakpan Shahab Pourfakhimi Ashleigh Powell Girish Prayag …
Liam Pomfret Chanthika Pornpitakpan Shahab Pourfakhimi Ashleigh Powell Girish Prayag …
[PDF][PDF] Outstanding Reviewer in Track
M Education, S Marketing, S Marketing… - ANZMAC …, 2017 - ualresearchonline.arts.ac.uk
… Peilin Phua Rico Piehler Carolin Plewa Francesco Polese Michael Polonsky Alan Pomering
Liam Pomfret Chanthika Pornpitakpan Shahab Pourfakhimi Ashleigh Powell Girish Prayag …
Liam Pomfret Chanthika Pornpitakpan Shahab Pourfakhimi Ashleigh Powell Girish Prayag …
[HTML][HTML] Psychological and coping responses to COVID-19 amongst residents in training across ACGME-I accredited specialties in Singapore
…, VG Shelat, EJD Seah, CWT Huey, EJ Phua… - Psychiatry …, 2020 - ncbi.nlm.nih.gov
Previous studies examining psychological responses to past infectious disease outbreaks
such as the Severe Acute Respiratory Syndrome (SARS) have demonstrated relatively high …
such as the Severe Acute Respiratory Syndrome (SARS) have demonstrated relatively high …
