This study examined whether the positive or negative valence of a news story, and the race
of the character portrayed in the story, would influence Black or White readers' selection of a …

Contrary to research that suggests Blacks can only be reached effectively with Black-oriented
media, this research demonstrates that there appears to be a subset of the Black …

Two thematic news reports on the three-strikes law and school vouchers were differentially
illustrated with photographs. Online news stories were either illustrated with no images, with …

There has been some debate among advertisers concerning the practicality, necessity, and
effectiveness of using multimedia on Internet Web sites. Most companies have been slow to …

This manuscript examines whether the strength of ethnic identity influences black and white
adolescents' responses to advertisements featuring models of different races. The …

Entertainment consumption is often shared with others, whether friends or strangers. Whereas
most co-viewing scholarship has examined parent–child viewing, few have examined …

This study examined the differences in how Black and White viewers process messages
based on the race of television characters representing 5 occupations. Black and White male …

The researcher digitally manipulated the race of characters in ads and the number of race-specific
cultural cues in the ads while maintaining all other visual features of these ads. Three …

This study investigates gain-framed and loss-framed messages on graphic cigarette warning
labels and their effects on adolescents' smoking-related attitudes and behaviors. Canadian …

This study examines whether White majority and Black minority members differ in selecting
news stories that featured either individuals of their own group or dissimilar others. …