Web 2.0 provides gathering places for Internet users in blogs, forums, and chat rooms.
These gathering places leave footprints in the form of colossal amounts of data regarding …

The authors present empirical evidence that borrowers, consciously or not, leave traces of
their intentions, circumstances, and personality traits in the text they write when applying for a …

This research models the dynamics of customer relationships using typical transaction data.
Our proposed model permits not only capturing the dynamics of customer relationships, but …

In this research, the authors investigate the prevalence, robustness, and possible reasons
underlying the polarity of online review distributions, with the majority of the reviews at the …

Words are part of almost every marketplace interaction. Online reviews, customer service
calls, press releases, marketing communications, and other interactions create a wealth of …

We explore the use of big data tools to shed new light on the idea generation process,
automatically “read” ideas to identify promising ones, and help people be more creative. The …

This tutorial provides evidence that character misrepresentation in survey screeners by Amazon
Mechanical Turk Workers (“Turkers”) can substantially and significantly distort research …

Marketing is the functional area primarily responsible for driving the organic growth of a firm.
In the age of digital marketing and big data, marketers are inundated with increasingly rich …

The compromise effect denotes the finding that brands gain share when they become the
intermediate rather than extreme option in a choice set. Despite the robustness and …

We model the multifaceted impact of pricing decisions in business-to-business (B2B)
relationships that are governed by trust. We show how a seller can develop optimal intertemporal …