In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects
of international website design, honing in on three objectives:* First, to present a review …

Various studies find that marketing communications reflect specific cultures. Most of these
studies conceptualize culture in terms of one cultural framework, use a two-country sample, …

The role of culture in web design has been increasingly researched. At this juncture, a
comprehensive review of research, exploring website cultural localization issues, is overdue. Thus…

Marketers have increasingly employed positioning strategies to appeal to either global or
local consumer cultures. However, little is known about the characteristics of consumers most …

The emergence of the Internet has created a dynamic electronic marketplace, where a new
species of e-commerce corporations are taking root. However, the factors affecting the …

The acceleration of globalization and the growth of emerging economies present significant
opportunities for business expansion. One of the quickest ways to achieve effective …

This special issue of the Journal of Retailing and Consumer Services aims to bring together
a variety of disciplines and a scholarly community for the advancement of knowledge …

… This study validates the cultural value framework of Singh and Matsuo by successfully
using it to analyze the cultural content on various country web sites. The study also provides …

In the academic literature and the business press, there seems to be a lack of guidance and
lack of cross-cultural models to support companies localization strategies on the Web. To …

In business ethics, there is a large body of literature focusing on the conditions, factors, and
influences in the ethical decision-making processes. This work builds upon the past critical …