User profiles for Neil Barnard
Neil B. BarnardOptentia, North-West University, South Africa Verified email at neilbarnard.co.za Cited by 12 |
Differentiation or salience
A Ehrenberg, N Barnard, J Scriven - Journal of Advertising Research, 1997 - go.gale.com
Variations in the market share of similar brands can be attributed to brand differentiation and
product saliency which bring about differences in the number of people who feel positive …
product saliency which bring about differences in the number of people who feel positive …
Brand advertising as creative publicity
A Ehrenberg, N Barnard… - Journal of …, 2002 - journalofadvertisingresearch.com
Our view of brand advertising is that it mostly serves to publicize the advertised brand.
Advertising seldom seems to persuade. Advertising in a competitive market needs to maintain the …
Advertising seldom seems to persuade. Advertising in a competitive market needs to maintain the …
Robust measures of consumer brand beliefs
NR Barnard, ASC Ehrenberg - 1990 - journals.sagepub.com
Three measures of consumers’ beliefs about different attributes of competitive brands of
packaged goods—free choice, scaling, and ranking—are found to place the brands in the same …
packaged goods—free choice, scaling, and ranking—are found to place the brands in the same …
[HTML][HTML] Advertising: strongly persuasive or nudging?
N Barnard, A Ehrenberg - Journal of Advertising Research, 1997 - warc.com
Advertising practitioners take a view on what consumers are like and how they can be
influenced. Here we focus on a key consideration: individual customers' loyalty to established …
influenced. Here we focus on a key consideration: individual customers' loyalty to established …
[HTML][HTML] Burnout of emergency nurses in a South African context: the role of job demands and resources, and capabilities
Emergency nurses are prone to burnout due to the nature of their profession and working
environment, potentially putting their sustainable employability at risk and so too the care …
environment, potentially putting their sustainable employability at risk and so too the care …
Competitive brand‐choice and store‐choice among Japanese consumers
…, M Uncles, A Ehrenberg, N Barnard - Journal of Product & …, 1998 - emerald.com
The equilibrium structure of packaged goods markets in Japan resembles that in Western
economies: brands compete against each other in largely unsegmented markets, with the …
economies: brands compete against each other in largely unsegmented markets, with the …
Individual attitude variations over time
SB Castleberry, NR Barnard, TP Barwise… - Journal of Marketing …, 1994 - Taylor & Francis
When consumers are re‐interviewed about their attitudinal beliefs towards different brands,
such as whether it “tastes nice” or is “good value for money”, only about half give the same …
such as whether it “tastes nice” or is “good value for money”, only about half give the same …
Decision models or descriptive models?
ASC Ehrenberg, NR Barnard, B Sharp - International Journal of Research …, 2000 - Elsevier
This paper contrasts a classic example of a logit decision model with a widely used descriptive
model, the Dirichlet. Decision modeling, reviewed by Leeflang and Wittink in this issue of …
model, the Dirichlet. Decision modeling, reviewed by Leeflang and Wittink in this issue of …
[HTML][HTML] Sustainable Employability of Emergency Nurses: The Effects of Precarious Work and Mental Toughness on Capabilities and Mental Health
Studying the sustainable employability of emergency nurses is important, given the
precarious environment in which they work. This study used a cross-sectional survey of 204 …
precarious environment in which they work. This study used a cross-sectional survey of 204 …
Advertising and price
A Ehrenberg, J Scriven, N Barnard - Journal of Advertising Research, 1997 - go.gale.com
Several issues affecting the relationship between prices and advertising were proposed by
marketing professionals. First, existing customers are the sole participants in price-related …
marketing professionals. First, existing customers are the sole participants in price-related …