User profiles for Nadia Steils

Nadia Steils

University of Liège (HEC)
Verified email at uliege.be
Cited by 234

Managing the transparency paradox of social-media influencer disclosures: How to improve authenticity and engagement when disclosing influencer–sponsor …

N Steils, A Martin, JF Toti - Journal of …, 2022 - journalofadvertisingresearch.com
Companies increasingly collaborate with social-media influencers to promote their products
and services. Compared with micro-influencers, however, macro-influencers face difficulties …

“Social food”: Food literacy co-construction and distortion on social media

N Steils, Z Obaidalahe - Food Policy, 2020 - Elsevier
Social media encourage the rapid spreading of food-related information and potentially act
as a policy measure to improve food literacy, healthy eating and well-being. However, some …

Creative contests: knowledge generation and underlying learning dynamics for idea generation

N Steils, S Hanine - Journal of Marketing Management, 2016 - Taylor & Francis
Nadia Steils Nadia Steils is a researcher and lecturer at the University of Namur and an
associated researcher at the University of Lille 1. Her research lies principally in the area of …

Recruiting valuable participants in online IDEA generation: The role of brief instructions

N Steils, S Hanine - Journal of Business Research, 2019 - Elsevier
Recruiting qualified participants becomes challenging in crowdsourcing initiatives that seek
to attract a diverse crowd based upon an open call for participation online. Brief instructions …

Gamification Myopia: Satiation effects in gamified activities

…, T Leclercq, N Steils - Journal of Service …, 2024 - journals.sagepub.com
Despite the popularity of gamification to improve the quality of experience in a variety of
services, there is a lack of evidence on its effective integration into service design and the long-…

Urban crowdsourcing: Stakeholder selection and dynamic knowledge flows in high and low complexity projects

N Steils, S Hanine, H Rochdane, S Hamdani - Industrial Marketing …, 2021 - Elsevier
Urban crowdsourcing is a new form of open innovation that aims to develop smart cities. Due
to the heterogeneity of partners in urban planning, knowing the type of knowledge gained …

Using in-store customer education to act upon the negative effects of impulsiveness in relation to unhealthy food consumption

N Steils - Journal of Retailing and Consumer Services, 2021 - Elsevier
Grocery shopping mostly takes place in affect-laden shopping environments, where
impulsiveness tempts consumers towards less healthy food choices. The negative relationship …

Online consumer learning as a tool for improving product appropriation

N Steils, D Crié, A Decrop - Journal of Retailing and Consumer Services, 2019 - Elsevier
Online tutorials make access to information easier, faster and more interactive. This research
seeks to investigate the role of online knowledge acquisition on the relationship between …

Ideation contests: Crowd management and valorization to avoid negative feelings of participants

S Hanine, N Steils - Creativity and Innovation Management, 2019 - Wiley Online Library
This study seeks to understand the managerial consequences of involving users in the
innovation process and focuses on how to avoid contestants' negative feelings by dealing with …

Qualitative experiments for social sciences

N Steils - New Trends in Qualitative Research, 2021 - publi.ludomedia.org
Abstract: This paper presents the qualitative experiment as an alternative methodological
solution that combines an open qualitative approach, and a structured and controlled …