User profiles for Nadia Steils
Nadia SteilsUniversity of Liège (HEC) Verified email at uliege.be Cited by 234 |
Managing the transparency paradox of social-media influencer disclosures: How to improve authenticity and engagement when disclosing influencer–sponsor …
Companies increasingly collaborate with social-media influencers to promote their products
and services. Compared with micro-influencers, however, macro-influencers face difficulties …
and services. Compared with micro-influencers, however, macro-influencers face difficulties …
“Social food”: Food literacy co-construction and distortion on social media
N Steils, Z Obaidalahe - Food Policy, 2020 - Elsevier
Social media encourage the rapid spreading of food-related information and potentially act
as a policy measure to improve food literacy, healthy eating and well-being. However, some …
as a policy measure to improve food literacy, healthy eating and well-being. However, some …
Creative contests: knowledge generation and underlying learning dynamics for idea generation
N Steils, S Hanine - Journal of Marketing Management, 2016 - Taylor & Francis
… Nadia Steils Nadia Steils is a researcher and lecturer at the University of Namur and an
associated researcher at the University of Lille 1. Her research lies principally in the area of …
associated researcher at the University of Lille 1. Her research lies principally in the area of …
Recruiting valuable participants in online IDEA generation: The role of brief instructions
N Steils, S Hanine - Journal of Business Research, 2019 - Elsevier
Recruiting qualified participants becomes challenging in crowdsourcing initiatives that seek
to attract a diverse crowd based upon an open call for participation online. Brief instructions …
to attract a diverse crowd based upon an open call for participation online. Brief instructions …
Gamification Myopia: Satiation effects in gamified activities
…, T Leclercq, N Steils - Journal of Service …, 2024 - journals.sagepub.com
Despite the popularity of gamification to improve the quality of experience in a variety of
services, there is a lack of evidence on its effective integration into service design and the long-…
services, there is a lack of evidence on its effective integration into service design and the long-…
Urban crowdsourcing: Stakeholder selection and dynamic knowledge flows in high and low complexity projects
N Steils, S Hanine, H Rochdane, S Hamdani - Industrial Marketing …, 2021 - Elsevier
Urban crowdsourcing is a new form of open innovation that aims to develop smart cities. Due
to the heterogeneity of partners in urban planning, knowing the type of knowledge gained …
to the heterogeneity of partners in urban planning, knowing the type of knowledge gained …
Using in-store customer education to act upon the negative effects of impulsiveness in relation to unhealthy food consumption
N Steils - Journal of Retailing and Consumer Services, 2021 - Elsevier
Grocery shopping mostly takes place in affect-laden shopping environments, where
impulsiveness tempts consumers towards less healthy food choices. The negative relationship …
impulsiveness tempts consumers towards less healthy food choices. The negative relationship …
Online consumer learning as a tool for improving product appropriation
Online tutorials make access to information easier, faster and more interactive. This research
seeks to investigate the role of online knowledge acquisition on the relationship between …
seeks to investigate the role of online knowledge acquisition on the relationship between …
Ideation contests: Crowd management and valorization to avoid negative feelings of participants
S Hanine, N Steils - Creativity and Innovation Management, 2019 - Wiley Online Library
This study seeks to understand the managerial consequences of involving users in the
innovation process and focuses on how to avoid contestants' negative feelings by dealing with …
innovation process and focuses on how to avoid contestants' negative feelings by dealing with …
Qualitative experiments for social sciences
N Steils - New Trends in Qualitative Research, 2021 - publi.ludomedia.org
Abstract: This paper presents the qualitative experiment as an alternative methodological
solution that combines an open qualitative approach, and a structured and controlled …
solution that combines an open qualitative approach, and a structured and controlled …