User profiles for My Bui

My (Myla) Bui

Loyola Marymount University
Verified email at lmu.edu
Cited by 1579

Modeling regret effects on consumer post‐purchase decisions

M Bui, AS Krishen, K Bates - European Journal of Marketing, 2011 - emerald.com
The purpose of this paper is to assess how regret affects consumer satisfaction levels,
extent of rumination, and brand‐switching intention. The paper also seeks to examine any …

Healthy brands: establishing brand credibility, commitment and connection among consumers

E Kemp, M Bui - Journal of Consumer Marketing, 2011 - emerald.com
Purpose – With a segment of consumers growing more health conscious, food manufacturers
are feeding consumers' desire for more healthy products by “reformulating” their products …

The role of advertising in consumer emotion management

E Kemp, M Bui, S Chapa - International Journal of Advertising, 2012 - Taylor & Francis
Consumer research has demonstrated that emotions play an important role in the decisionmaking
process. Individuals may use consumption or purchasing as a way to manage their …

When food is more than nutrition: Understanding emotional eating and overconsumption

E Kemp, MY Bui, S Grier - Journal of Consumer Behaviour, 2013 - Wiley Online Library
This research examines how more proximal or immediate goals of affect regulation impact
goals of weight loss and maintenance. Findings suggest that both psychological and social …

[PDF][PDF] Environmental marketing: A model of consumer behavior

MH Bui - Proceedings of the Annual Meeting of the …, 2005 - libroweb.alfaomega.com.mx
This article is a literature review on environmental marketing. Additionally, the author proposes
a model and hypotheses of how input (ie values, beliefs/knowledge, needs & motivations, …

E‐tail emotion regulation: examining online hedonic product purchases

M Bui, E Kemp - International Journal of Retail & Distribution …, 2013 - emerald.com
Purpose – This research examines how hedonic shopping experiences for online music
impact emotion regulation processes and how feelings regarding previous online music …

Functionally-interdependent shape-switching nanoparticles with controllable properties

…, WK Kasprzak, M Panigaj, MN Bui… - Nucleic acids …, 2017 - academic.oup.com
We introduce a new concept that utilizes cognate nucleic acid nanoparticles which are fully
complementary and functionally-interdependent to each other. In the described approach, …

Fear of missing out in the digital age: The role of social media satisfaction and advertising engagement

M Bui, AS Krishen, E Anlamlier… - Psychology & …, 2022 - Wiley Online Library
… .”; “I fear that my friends have more rewarding experiences than me on … out my friends are
having friends without me on social media networks.”; “I get anxious when I don't know what my

Preparing for a crisis: examining the influence of fear and anxiety on consumption and compliance

E Kemp, M Bui, MD Porter, III - Journal of Consumer Marketing, 2021 - emerald.com
Purpose This research aims to examine the unique emotional distress experienced during
the coronavirus (COVID-19) outbreak. It explores the role of fear and anxiety, what fueled it …

Fear advertisements: Influencing consumers to make better health decisions

AS Krishen, M Bui - International Journal of Advertising, 2015 - Taylor & Francis
From a goal-theoretic framework, this paper proposes that fear-based framing of health
messages can lead to positive decision intentions, thus helping consumers make better future …