This study investigates the efficacy of three corporate social responsibility (CSR) initiatives—sponsorship,
cause-related marketing (CRM), and philanthropy—on consumer–company …

The authors attempt to explain the relationships among relational bonds, customer value,
and customer loyalty in three different consumer groups (stayers, dissatisfied switchers, and …

To investigate the determinants of the effects of a viral campaign, we employ the classical
framework of a persuasive communication model, designated as “Who says what to whom in …

Does ethical content in organizational mission statements make a difference? Research
regarding the effectiveness and results of mission statements is mixed. Krohe ( 1995 , Across …

… me about the text she and Monle Lee were writing, it was … and told her she and Monle had
indeed captured the essence … approach which Carla and Monle have developed really does …

Purpose – The purpose of this paper is to explore how multichannel customers evaluate
overall satisfaction across distribution channels and what the antecedents are of such …

Purpose – The purpose of this research is to explore the joint effect of compensation frames
and product‐price levels on consumer attitudinal reactions and behavioral intentions after a …

This study investigates the links among color, price, and patronage intention on the Internet.
With regard to the effects of a store website's background colors and product prices, the …

Individualism collectivism measures, along with decision styles, are examined in Taiwan.
About 600 questionnaires were distributed directly to employees with managerial positions in …

Hunt and Vitell's General Theory (1992) is used in a cross-cultural comparison of US and
Taiwanese business practitioners. Results indicate that Taiwanese practitioners exhibit lower …