The recent growth in consumer autonomy in health care accompanied by the surge in the use
of new media for health information gathering has led to an increasing scholarly interest in …

Background: Using a functional theory of media use, this paper examines the process of
health-information seeking in different domains of Internet use. Objective: Based on an analysis …

Recent articles on the quality of health information on the Internet reveal 2 critical criteria:
completeness and credibility. This article investigates the effect of Web use motivation on the …

A substantive body of research on the relationship between traditional and new media builds
upon the competition-based displacement theory, based on the argument that media types …

In recent reviews of the body of work on health campaigns, communication scholars discussed
the importance of reflective thinking about the capacity of campaigns to effect change; this …

Current reports in the medical literature demonstrate increasing acknowledgment of consumer
involvement in autonomous health and medical information search beyond the doctor. …

This article takes a culture‐centered approach to exploring Santali meanings of health in
rural Bengal. My conversations with Santalis and field journal accounts of interactions with …

Recent years have witnessed a surge in scholarship that problematizes the linear, Eurocentric
approach to international health communication and suggests the pressing need for a …

Attitude toward advertising has been widely researched in the last few decades. Its ubiquitous
effect on the advertising industry manifests itself in the domain of consumer purchasing …

The introduction of the internet in American life has led to debate among media scholars,
sociologists and political scientists about the role of the internet in society. Two areas of …