Managing customer switching costs: a framework for competing in the networked environment

M Hess, J Enric Ricart - … : Journal of the Iberoamerican Academy of …, 2003 - emerald.com
Previous research argues that customer switching costs play an important role in the firm’s
ability to retain customers and achieve competitive advantage. Research also indicates that in …

Differences in tachyarrhythmia detection and implantable cardioverter defibrillator therapy by primary or secondary prevention indication in cardiac resynchronization …

BL Wilkoff, M Hess, J Young… - Journal of …, 2004 - Wiley Online Library
Introduction: Although numerous trials have shown benefit of implantable cardioverter
defibrillators (ICDs) for either primary or secondary prevention, no trial has prospectively enrolled …

[PDF][PDF] Tega: a social robot

…, M Berlin, H Quintus-Bosz, R Hartmann, M Hess… - 2016 - dspace.mit.edu
MIT Open Access Articles Tega: A social robot Page 1 MIT Open Access Articles Tega: A
social robot The MIT Faculty has made this article openly available. Please share how this …

Is the Atrial High Rate Episode Diagnostic Feature Reliahle in Detecting Paroxysmal Episodes of Atrial Tachyarrhythmias?

…, E VanAgt, F Ottenhoff, M Hess… - Pacing and Clinical …, 1998 - Wiley Online Library
The atrial high rate episode diagnostic in The Thera® pacemaker reports frequency, duration,
and date/time of atrial tachyarrbytbmias according to programmed criteria. The aim of The …

Implant experience with an implantable hemodynamic monitor for the management of symptomatic heart failure

…, F Gadler, GN Kay, MF Hess… - Pacing and clinical …, 2005 - Wiley Online Library
Introduction: Management of congestive heart failure is a serious public health problem.
The use of implantable hemodynamic monitors (IHMs) may assist in this management by …

The Marketer's Dilemma: Focusing on a Target or a Demographic?: The Utility of Data-Integration Techniques

M Hess, P Doe - Journal of Advertising Research, 2013 - journalofadvertisingresearch.com
Data-integration techniques can be useful tools as marketers continue to improve overall
efficiency and return on investment. This is true because of the value of the techniques …

[HTML][HTML] Recognizing and Tackling Inhaler Technique Decay in Asthma and Chronic Obstructive Pulmonary Disesase (COPD) Clinical Practice

…, BG Bender, MT Shuler, M Hess… - The Journal of Allergy …, 2023 - Elsevier
A poor inhaler technique continues to represent a substantial barrier to effective asthma and
chronic obstructive pulmonary disease management. It can result in perceived lack of …

xylA cloning and sequencing and biochemical characterization of xylose isomerase from Thermotoga neapolitana

C Vieille, JM Hess, RM Kelly… - Applied and …, 1995 - Am Soc Microbiol
The xylA gene coding for xylose isomerase from the hyperthermophile Thermotoga neapolitana
5068 was cloned, sequenced, and expressed in Escherichia coli. The gene encoded a …

" Liking" Through Moment-To-Moment Evaluation; Identifying Key Selling Segments in Advertising.

M Polsfuss, M Hess - Advances in consumer research, 1991 - search.ebscohost.com
The article discusses how the concept of liking, which is a diagnostic variable used to judge
television advertising, has become a criterion variable. The comprehensive understanding …

How relevancy, use, and impact can inform decision making: The uses of quantitative research

DW Stewart, M Hess, J Nelder - Journal of …, 2011 - journalofadvertisingresearch.com
This paper reviews the current state of use (and value) of quantitative research in advertising.
It concludes that the value of quantitative research is well established but use is less than …