The amount companies invest in social causes has grown extraordinarily in recent decades.
One social cause that has gained momentum with companies is “femvertising”—the …

Purpose Existing research demonstrates that consumers prefer advertising that aligns with
their values and beliefs but can also be distrustful of claims of corporate social responsibility. …

Corporate social responsibility (CSR) research indicates that consumers are skeptical of a
company’s support of social causes unless they can determine that the efforts are legitimate …

The recent adoption of bathroom bills restricting trans* people’s access to public bathrooms
of their choice in the United States has elicited a vigorous public debate invoking benevolent …

This article reports the results of a qualitative media framing analysis of news coverage
about #MeToo in four national contexts: the United States, Japan, Australia, and India. …

… The practice of selling products to women by promising them social empowerment and
gender equality is nearly a century old (Abitbol and Sternadori, 2019). But the recent coining of …

This study explores portrayals of girls and women in 10 popular young adult novels published
between 2000 and 2010, and complements the textual analysis with in-depth interviews …

… Sternadori is an assistant professor in the Department of Contemporary Media and
Journalism at the University of South Dakota. Thorson is a professor and acting dean of the …

This experiment explored how the writing style of online news, defined as inverted pyramid
versus narrative, affects the cognitive processing of accompanying video clips. Forty seven …

Miglena Sternadori, Texas Tech University When the newly elected US congresswoman
Rashida Tlaib and the former (first female) prime minister of Canada Kim Campbell called the …