User profiles for Michael S. Minor

Michael S. Minor

Professor of Marketing, University of Texas Rio Grande Valley
Verified email at utrgv.edu
Cited by 11653

Web aesthetics effects on perceived online service quality and satisfaction in an e-tail environment: The moderating role of purchase task

YJ Wang, MD Hernandez, MS Minor - Journal of Business Research, 2010 - Elsevier
This study examines the effects of the two dimensions of web aesthetics, aesthetic formality
and aesthetic appeal, on consumers' perceived online service quality and satisfaction during …

Aesthetics and the online shopping environment: Understanding consumer responses

YJ Wang, MS Minor, J Wei - Journal of Retailing, 2011 - Elsevier
As the e-tail industry continues to grow with increasing competition witnessed, the study of
how to entice and retain online customers has never been as important as at present. Our …

The demise of expropriation as an instrument of LDC policy 1980–1992

MS Minor - Journal of International Business Studies, 1994 - Springer
This paper reports data collected on expropriation activity by developing countries from
1980–1992, extending previous work by Kobrin [1984]. Kobrin's assumption that expropriation …

Validity, reliability, and applicability of psychophysiological techniques in marketing research

YJ Wang, MS Minor - Psychology & Marketing, 2008 - Wiley Online Library
A variety of psychophysiological techniques have been used in the measurement of
consumer reactions to marketing stimuli since the 60s. The objectives of this paper are: (1) to …

Beyond loyalty: customer satisfaction, loyalty, and fortitude

M Fraering, MS Minor - Journal of Services Marketing, 2013 - emerald.com
Minor, whose research focuses on comparative consumer behavior, online advertising and
gaming, and the consumption of high-technology experiential products, has published in the …

A global classroom? Evaluating the effectiveness of global virtual collaboration as a teaching tool in management education

…, A Jiménez, C Wankel, WS Lei, MS Minor… - … Learning & Education, 2013 - journals.aom.org
We evaluate the effectiveness of global virtual student collaboration projects in international
management education. Over 6,000 students from nearly 80 universities in 43 countries …

Sense of community: An exploratory study of US consumers of financial services

M Fraering, MS Minor - International Journal of Bank Marketing, 2006 - emerald.com
Purpose – The purpose of this research is to develop and test a sense of consumption
community measurement scale. The concept is examined in an exploratory study in the context of …

Hispanic attitudes toward advergames: A proposed model of their antecedents

MD Hernandez, S Chapa, MS Minor… - Journal of Interactive …, 2004 - Taylor & Francis
Advergames are gaining recognition around the world as a new, captivating, and persuasive
environment among advertisers. Despite its growing popularity, very little is known about …

Differences between American, Egyptian and Lebanese humor styles: Implications for international management

…, KW Cruthirds, MS Minor - International Journal of …, 2006 - journals.sagepub.com
The purpose of this study is to search for differences in humor use between Arabs and
Americans and to provide managerial insights regarding such differences. We use Hofstede’s

Rock on! An elementary model of customer satisfaction with musical performances

MS Minor, T Wagner, FJ Brewerton… - Journal of services …, 2004 - emerald.com
Local and regional entertainers typically perform without a star performer or national
recognition. These performers are often an incidental backdrop for the festivities. Is audience …