The big picture for large-screen television viewing: For both programming and advertising, audiences are more attentive, more absorbed, and less critical
MD McNiven, D Krugman… - Journal of …, 2012 - journalofadvertisingresearch.com
Large-screen televisions have gained prominence in the marketplace. Focus groups and a
national survey were used to investigate viewing of large-screen televisions as they relate to …
national survey were used to investigate viewing of large-screen televisions as they relate to …
LARGE SCREEN VS. SMALL SCREEN TELEVISION VIEWING: ATTITUDES TOWARD ADVERTISING AND DIFFERENCES IN ATTENTION TO BROADCAST …
MD McNiven, DM Krugman… - American Academy of …, 2010 - search.proquest.com
Large-screen televisions have proven to be a viable, high-quality television innovation that
continues to gain prominence in the television marketplace. Larger screens coupled with …
continues to gain prominence in the television marketplace. Larger screens coupled with …
[PDF][PDF] Make more room for television: the adoption and use of large-screen televisions in the home
MD McNiven - 2008 - getd.libs.uga.edu
The purpose of the study is to examine the impact of large-screen televisions on home
viewership and consumption. The research questions covered areas regarding basic …
viewership and consumption. The research questions covered areas regarding basic …
A Revolution of Declining Expectations
JD McNiven - Canadian Review of American Studies, 1987 - utpjournals.press
… Michael Harrington returns to the topic that made his reputation in 1962, with the publication
of The Other America, with a new book, The New American Poverty. Charles Murray has …
of The Other America, with a new book, The New American Poverty. Charles Murray has …
Randomized trial of a home-based family intervention for children who have deliberately poisoned themselves
R Harrington, M Kerfoot, E Dyer, F McNIVEN… - Journal of the American …, 1998 - Elsevier
Objective To establish whether an intervention given by child psychiatric social workers to
the families of children and adolescents who had attempted suicide by taking an overdose …
the families of children and adolescents who had attempted suicide by taking an overdose …
A role for Fis1 in both mitochondrial and peroxisomal fission in mammalian cells
…, Y Yoon, NA Bonekamp, MA McNiven… - Molecular biology of …, 2005 - Am Soc Cell Biol
The mammalian dynamin-like protein DLP1/Drp1 has been shown to mediate both mitochondrial
and peroxisomal fission. In this study, we have examined whether hFis1, a mammalian …
and peroxisomal fission. In this study, we have examined whether hFis1, a mammalian …
A new metric for assessing IMRT modulation complexity and plan deliverability
Purpose: To evaluate the utility of a new complexity metric, the modulation complexity score
(MCS), in the treatment planning and quality assurance processes and to evaluate the …
(MCS), in the treatment planning and quality assurance processes and to evaluate the …
Caveolin-1 interacts directly with dynamin-2
…, JD Orth, JM McCaffery, RV Stan, MA McNiven - Journal of molecular …, 2005 - Elsevier
Caveolin is the principal component of caveolae in vivo. In addition to a structural role, it is
believed to play a scaffolding function to organize and inactivate signaling molecules that are …
believed to play a scaffolding function to organize and inactivate signaling molecules that are …
[HTML][HTML] Dynamin-like protein 1 is involved in peroxisomal fission
…, M Grabenbauer, Y Yoon, MA McNiven… - Journal of Biological …, 2003 - ASBMB
The mammalian dynamin-like protein 1 (DLP1), a member of the dynamin family of large
GTPases, possesses mechanochemical properties known to constrict and tubulate membranes. …
GTPases, possesses mechanochemical properties known to constrict and tubulate membranes. …
[HTML][HTML] Dynamin 2 regulates T cell activation by controlling actin polymerization at the immunological synapse
…, CM Labno, DJ McKean, MA McNiven… - Nature …, 2005 - nature.com
Actin reorganization at the immunological synapse is required for the amplification and
generation of a functional immune response. Using small interfering RNA, we show here that …
generation of a functional immune response. Using small interfering RNA, we show here that …