Personal stress is a prevalent problem in a connected world. For salespeople, demands of
a connected workplace have largely eliminated boundaries between personal and work life, …

Existing research suggests that when assessing consumer responses to advertising,
neuroscience and physiological measurements offer more objectivity than traditional self-report …

Drawing on the influence of primacy and recency effects in processing information about
corporate social responsibility (CSR), the authors examine how internal (customer experience) …

The pinnacle of engagement for a nonprofit is a donation, yet as donations decline and
competition increases, some nonprofits risk becoming obsolete. Why does an individual donate? …

Purpose The increasing interest of grit research in sales represents an opportunity as sales-dependent
organizations stand to benefit significantly from an enhanced understanding of …

Purpose This study aims to apply the Wounded Pride/Spite model (integral emotions which
occur during the donation request) and the Affect Infusion model (incidental emotions primed …

The challenges encapsulated in the ‘War for Sales Talent’ are symbolic of the struggles inherent
in the recruitment, nurturing, and retention of sales professionals. While extant research …

This manuscript examines a quality‐oriented philosophy in a nonprofit context utilizing semi‐structured
interviews with nonprofit executive directors. The findings indicate that nonprofit …

Point of sale cause-related marketing has raised over $2 billion for charities over the past
30 years, yet the subject remains largely unexplored in academic literature. The subject of …

Given the high stakes associated with producing and airing Super Bowl advertisements, there
has been considerable interest from practitioners and scholars. For instance, outlets such …