The branding process no longer revolves just around the main branding elements, such as
naming, slogan, visual identity or positioning, but is rather a storytelling process promising …

When social media influencers (SMIs) post sponsored content, it should be recognizable as
such. However, there is no European Union-wide legislation governing sponsorship …

Despite substantial research on disclosure-related effects in social media influencer
advertising, less is known about the impact of varied exposure levels on social media influencer …

Our study stresses the importance of developing understandable and easily recognizable
ad disclosures for adolescents as a specific target group of social media influencer (SMI) …

In recent years the whole world has turned its attention towards Nation Branding. According
to foreigners, Romania is characterized on the one hand by Dracula, Transilvania, Hagi, …

While the majority of research regarding product placement has been done in the context of
film, TV productions, music videos and video games, we know little about this practice and …

At the beginning of 2017 massive protests took place on the streets of the biggest cities in
Romania, unprecedented in the post-Decembrist history of the country. They were caused by a …

The present paper reports the findings of a carefully prepared survey conducted in the student
city Cluj-Napoca regarding an important factor of the "two-step flow of communication" …

Research shows that people often associate themselves with material objects or places and
use them to gain a certain validating status from others. (Millan and Mittal, 2017:2, …

The US presidential election is not only a politically relevant issue but also a media relevant
issue in every part of the world. Therefore, the present paper aims to analyze the way print …