Why are men less likely than women to embrace environmentally friendly products and
behaviors? Whereas prior research attributes this gender gap in sustainable consumption to …

Although academics and practitioners have embraced customer engagement as a major
objective of marketing, the conceptualization and measurement of engagement is challenging. …

… Mathew S Isaac , Mathew S Isaac … In study 1A, we created a weighted-sum factor score for
each tactic by multiplying each participant’s rating of each characteristic by the characteristic’s …

Long lists of ranked items, such as Bloomberg Businessweek's rankings of MBA programs,
are ubiquitous in Western culture, and they are often used in consumer decision making. Six …

As consumers move through their decision journey, they adopt different goals (eg, transactional
vs. informational). In this research, the authors propose that consumer goals can be …

Consumers often dispose of used products by selling them in a secondary market (eg, classified
advertisements, Craigslist, eBay). When consumers must dispose of products to which …

… In this report, Bobby Calder, Mathew Isaac, and Edward Malthouse clarify the concept of
engagement and show that it can offer unique insights from satisfaction. Specifically, they …

Prior research indicates that consumers may base their retail decisions (eg, store choice,
purchase quantity) on price image, which has been defined as consumer perceptions “of the …

Although people often value the challenge and mastery of performing an activity, their
satisfaction may suffer when the tasks comprising the activity are perceived as difficult. Thus, it is …

Given that the vast majority of brand extensions fail, it is important to understand how extension
failure influences consumer judgments of the parent brand that launched the extension. …