User profiles for Masakazu Ishihara
Masakazu IshiharaAssociate Professor of Marketing, NYU Stern Verified email at stern.nyu.edu Cited by 1418 |
Dynamic demand for new and used durable goods without physical depreciation: The case of Japanese video games
M Ishihara, AT Ching - Marketing Science, 2019 - pubsonline.informs.org
For information/digital products, the used goods market has been viewed as a threat by
producers. However, it is not clear whether this view is justified because the used goods market …
producers. However, it is not clear whether this view is justified because the used goods market …
Fragrant sesquiterpenes from agarwood
M Ishihara, T Tsuneya, K Uneyama - Phytochemistry, 1993 - Elsevier
Two new sesquiterpene aldehydes, (−)-selina-3,11-dien-14-al and (+)-selina-4,11-dien-14-al,
methyl ester derivatives of three new sesquiterpene carboxylic acids, (−)-methyl selina-3,…
methyl ester derivatives of three new sesquiterpene carboxylic acids, (−)-methyl selina-3,…
Measuring the informative and persuasive roles of detailing on prescribing decisions
AT Ching, M Ishihara - Management Science, 2012 - pubsonline.informs.org
In the pharmaceutical industry, measuring the importance of informative and persuasive
roles of detailing is crucial for both drug manufacturers and policy makers. However, little …
roles of detailing is crucial for both drug manufacturers and policy makers. However, little …
Predicting advertising success beyond traditional measures: New insights from neurophysiological methods and market response modeling
In the past decade, there has been a tremendous increase in the use of neurophysiological
methods to better understand marketing phenomena among academics and practitioners. …
methods to better understand marketing phenomena among academics and practitioners. …
Overcoming the illegitimacy discount: Cultural entrepreneurship in the US feature film industry
How can organizations spanning institutionalized categories mitigate against the possibility
of reduced attention by audiences? While there has been a good deal of research on the …
of reduced attention by audiences? While there has been a good deal of research on the …
Optimal distinctiveness in the console video game industry: An exemplar-based model of proto-category evolution
In this paper, we develop an exemplar-based model of the emergence and evolution of
proto-categories—new groupings of products that are only weakly entrenched but have the …
proto-categories—new groupings of products that are only weakly entrenched but have the …
The effects of detailing on prescribing decisions under quality uncertainty
A Ching, M Ishihara - QME, 2010 - Springer
Motivated by recent empirical findings on the relationship between new clinical evidence and
the effectiveness of detailing, this paper develops a new structural model of detailing and …
the effectiveness of detailing, this paper develops a new structural model of detailing and …
Three sesquiterpenes from agarwood
M Ishihara, T Tsuneya, M Shiga, K Uneyama - Phytochemistry, 1991 - Elsevier
Three new sesquiterpenes, (−)-guaia-1(10),11-dien-15-al, (−)-selina-3,11-dien-9-one, and (+)-selina-3,11-dien-9-ol,
have been isolated from Aquilaria agollocha (agarwood). Their …
have been isolated from Aquilaria agollocha (agarwood). Their …
Guaiane sesquiterpenes from agarwood
M Ishihara, T Tsuneya, K Uneyama - Phytochemistry, 1991 - Elsevier
Seven new sesquiterpenes, all of which have a guaiane skeleton, ie (−)-guaia-1(10),11-dien-15-ol,
(−)-guaia-1(10),11-diene-15-carboxylic acid, methyl guaia-1(10),11-diene-15-…
(−)-guaia-1(10),11-diene-15-carboxylic acid, methyl guaia-1(10),11-diene-15-…
Characteristic aroma components of the volatile oil of yellow keaw mango fruits determined by limited odor unit method
…, H NAKAMOTO, M ISHIHARA… - Food Science and …, 2001 - jstage.jst.go.jp
Odor detection thresholds of optically active compounds and other volatile compounds
found in the oil of yellow Keaw mangoes were determined. Odor intensity of individual …
found in the oil of yellow Keaw mangoes were determined. Odor intensity of individual …