Digitalization has altered many assumptions underpinning research on innovation management.
At the early innings of exploring how digital innovation management stands out, there …

This chapter discusses the emerging practices of social media Influencers. In focus are six
influential Instagram Influencers who were ‘exposed’for involving themselves in campaigns …

… Diversity of supplies (both by source and by market players) should enable energy systems
to address the issues of the demand changes, potential abuse of market situations and …

The new" liquid" media environment involves a range of new professions, practices and
practitioners (Deuze 2011). Based on a rich ethnographic study containing personal interviews …

Integrated marketing communications (IMC) is accepted widely as a multi-stakeholder strategic
business process for brand communications. Yet, much less is known about the failures …

Research Summary There is growing consensus that exogenous environmental changes
can affect entrepreneurship. The external enabler framework, which provides the structures …

Personal branding is a rapidly growing phenomenon taking place in multistakeholder ecosystems.
This article builds on ethnographic fieldwork from the rock-climbing industry in the US …

Nostalgia is increasingly and successfully used as a means to brand entertainment media.
However, there is a significant gap in empirical investigations which consider the effects of …

Purpose This paper aims to elaborate on the concept of “integrated marketing communication
(IMC) practice” and provide an empirical exposition of how integration is enacted in the …

Purpose Building on Kavaratzis and Hatch’s (2013) identity-based place branding model,
this paper aims to explore the spatial and social dimensions of the place brand identity …