Roundtable: Understanding Audiences' Interpretations of Advertisements
K Comeforo, R Howald, M Truss, WHS Tsai… - Advertising & Society …, 2020 - muse.jhu.edu
… executive Mark Truss concurs with Howald and Kristin Comeforo's previous points. For Truss,
… Howald agrees with Truss and adds that timing is vitally important, too. When a few brands …
… Howald agrees with Truss and adds that timing is vitally important, too. When a few brands …
Author Meets Critics: Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers
…, D Lerman, TM Lindsey-Warren, M Truss… - Advertising & Society …, 2021 - muse.jhu.edu
… Mark Truss advises instructors to adopt the book as a textbook in the classroom because
it is telling us where tomorrow is going. Paul Kurnit notes that we are entering a new world of …
it is telling us where tomorrow is going. Paul Kurnit notes that we are entering a new world of …
From Cookies to AI: Roundtable on the Evolving Landscape of Technology, Data, and Privacy
…, C Dones, S Knight, J Lecinski, M Truss… - Advertising & Society …, 2023 - muse.jhu.edu
Abstract: How do consumers understand what their data is worth to advertisers, who uses
them, and why? This roundtable covers questions like this, and a myriad of other topics related …
them, and why? This roundtable covers questions like this, and a myriad of other topics related …
The Advertised Mind: Ground-Breaking Insights into How Our Brains Respond to Advertising
M Truss - Journal of Advertising Research, 2006 - go.gale.com
AS THE RATE OF UNDERSTANDING about human physiology increases, old paradigms
and models are getting tossed out at an increasingly exponential rate. In the past five years, …
and models are getting tossed out at an increasingly exponential rate. In the past five years, …
Author Meets Critics: The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come
… Mark Truss asks for a reflection on advertising's responsibilities in society. Essex responds
by saying that advertising needs to ask itself if it has any social responsibility at all. For him, …
by saying that advertising needs to ask itself if it has any social responsibility at all. For him, …
The truss: body form reconstructions in morphometrics
RE Strauss, FL Bookstein - Systematic Biology, 1982 - academic.oup.com
… , the truss network, which enforces systematic coverage of the form and which exhaustively
and redundantly archives the landmark configuration. Reconstruction of the form from truss …
and redundantly archives the landmark configuration. Reconstruction of the form from truss …
Business matters
M Truss - Optometry Today, 2016 - go.gale.com
My early career was spent in the rag trade, having been born and bred into a family business
supplying retailers with high-end European clothing brands. It was not until I was 30 that I …
supplying retailers with high-end European clothing brands. It was not until I was 30 that I …
Efficient truss maintenance in evolving networks
… we design a mark-and-verify approach for truss maintenance … truss number of an edge
should be increased in two steps. In the mark step, we try to find which edges may have their truss …
should be increased in two steps. In the mark step, we try to find which edges may have their truss …
Design of a continuous deep beam using the strut and tie method
… Since continuous deep beams contain significant extents of D-regions and they exhibit a
marked truss or tied arch action, the strut-and-tie method offers a rational basis for the analysis …
marked truss or tied arch action, the strut-and-tie method offers a rational basis for the analysis …
An intelligent system to analyze sketched solutions to open-ended truss problems
… ” button for students to mark the state at which the full truss has been entered. This avoids
providing unnecessary feedback to students as sometimes a truss may be recognized when it …
providing unnecessary feedback to students as sometimes a truss may be recognized when it …