Social media websites such as Facebook, YouTube and Twitter provide unlimited means for
internet users to interact, express, share and create content about anything, including …

The effects of context-induced psychological responses have primarily been studied in
experimental television settings. Contrary to previous research, this study examines the effects of …

This study constructs and tests a conceptual model of how and for whom political satire
affects political attitudes. With an experiment, we show that young adults compared to older …

This study explores the combined effect of message framing, intention to quit smoking, and
nicotine dependence on the persuasiveness of smoking cessation messages. Pre- and post-…

In a survey among 360 parent-child dyads (children aged 8–12 years), parent and child
reports of parental advertising mediation activities were examined. The first aim was to …

Although program involvement is often found to be an important determinant of commercial
recall, studies have produced mixed results. The authors contend that inconsistent findings …

Journalists increasingly use personal exemplars in news stories about political issues. This
study experimentally investigated how such human interest framing indirectly affects political …

Research on context effects has demonstrated a link between program-induced
involvement and recall of commercials broadcast in breaks. However, the effect of program-induced …

Thee largest part of advertising budgets is spent buying advertising space inn mass media.
It is estimated that in the year 2002 alone, Dutch advertisers spentt more than 4 billion Euro …

The aim of this study was to test if valence and intensity dimensions of responses to general
programming affect commercial processing in everyday life. Results from analyses on data …