Recognition, use and perceptions of JUUL among youth and young adults

…, M Bennett, EC Hair, H Xiao, MS Greenberg… - Tobacco …, 2019 - tobaccocontrol.bmj.com
Background In recent years, use of electronic nicotine delivery systems (ENDS) has drastically
increased, exceeding the prevalence of combustible tobacco use among youth in the USA…

Evidence of the impact of the truth FinishIt campaign

…, A Smith, JM Rath, H Xiao, M Greenberg… - Nicotine and …, 2018 - academic.oup.com
Introduction Over the past decade, public education mass media campaigns have been shown
to be successful in changing tobacco-related attitudes, intentions, and behaviors among …

Dual use of cigarettes and JUUL: trajectory and cigarette consumption

AS Selya, S Shiffman, M Greenberg… - American Journal of …, 2021 - ingentaconnect.com
Objectives: Many smokers who start using ENDS engage in dual use of cigarettes and
ENDS. This paper examines time trends in dual use after a JUUL Starter Kit purchase, and …

[HTML][HTML] The effect of branding to promote healthy behavior: reducing tobacco use among youth and young adults

D Vallone, M Greenberg, H Xiao, M Bennett… - International journal of …, 2017 - mdpi.com
Policy interventions such as public health mass media campaigns disseminate messages in
order to improve health-related knowledge, attitudes, beliefs and behaviors at the …

Impact of e-cigarette and cigarette prices on youth and young adult e-cigarette and cigarette behaviour: evidence from a national longitudinal cohort

J Cantrell, J Huang, MS Greenberg, H Xiao… - Tobacco …, 2020 - tobaccocontrol.bmj.com
Introduction Understanding the impact of prices for tobacco and nicotine products is critical
for creating policies to prevent use among young people. This study examines the impact of …

History and current trends in the electronic cigarette retail marketplace in the United States: 2010–2016

J Cantrell, J Huang, M Greenberg… - Nicotine and …, 2020 - academic.oup.com
Introduction The US market for electronic nicotine delivery systems (ENDS) has grown rapidly
in the last decade. There is limited published evidence examining changes in the ENDS …

Agents of social change: A model for targeting and engaging generation Z across platforms: How a nonprofit rebuilt an advertising campaign to curb smoking by teens …

…, T Kenney, M Greenberg… - Journal of …, 2016 - journalofadvertisingresearch.com
The Truth Initiative strives to protect a new generation of youths who are prime prospects for
the tobacco industry, by engaging that audience and reigniting their interest. The current …

Support seeking or familial obligation: An investigation of motives for disclosing genetic test results

M Greenberg, RA Smith - Health Communication, 2016 - Taylor & Francis
Genetic test results reveal not only personal information about a person’s likelihood of certain
medical conditions but also information about the person’s genetic relatives. Given the …

[HTML][HTML] Effects of the truth FinishIt brand on tobacco outcomes

…, EC Hair, JW Snider, L Pitzer, M Greenberg… - Preventive medicine …, 2018 - Elsevier
Since 2000, the truth campaign has grown as a social marketing brand. Back then, truth
employed branding to compete directly with the tobacco industry. In 2014, the launch of truth …

Family history unawareness of blood clot risk: links to misdiagnoses and illness uncertainties in personal and expert realms

R Parrott, SJ Hong, M Greenberg - Journal of Health …, 2015 - Taylor & Francis
The difficulty of diagnosing blood clots makes salient the question, “What role does family
history awareness have for guiding lay and expert actions?” The authors examine the in-depth …