A wide variety of scientific and semi-scientific publications state that (amorphous) constructs
like corporate reputation may cause sustainable profits. The reason for their interest in …

Superior corporate reputations can have strategic value for firms. Of the “multiple reputations”
associated with each firm, we focus on the perceptions of the general public. The public …

Purpose – Theory has made many assumptions about the consequences of a “good”
corporate reputation. The aim of this paper is to provide evidence of the effect of a positive …

We describe a generic approach to assemble correctly two heavy and two light chains, derived
from two existing antibodies, to form human bivalent bispecific IgG antibodies without use …

Several novel anti-CD20 monoclonal antibodies are currently in development with the aim of
improving the treatment of B cell malignancies. Mutagenesis and epitope mapping studies …

CD20 is a cell-surface marker of normal and malignant B cells. Rituximab, a monoclonal
antibody targeting CD20, has improved the treatment of malignant lymphomas. Therapeutic …

Since its first introduction in the Schmalenbach Business Review, Hahn et al.’s (2002) finite
mixture partial least squares (FIMIX-PLS) approach to response-based segmentation in …

Existing research implicitly assumes that all factors known to influence customer satisfaction
are likewise important for investor behavior. However, if investors do not equally value …

This paper extends Festge and Schwaiger’s (2007) model of customer satisfaction with
industrial goods by accounting for unobserved heterogeneity. The application of a novel …

Building on the corporate reputation model, this study investigates the drivers of customer-based
corporate reputation. We consider two corporate reputation dimensions (ie, the …