CBS Outdoor used a tachistoscope to determine how long it takes to recognize the brand/product
advertised in 187 outdoor posters in the Netherlands. Additionally, CBS Outdoor …

Given a set of locations in a city, on which ones should we place ads on so as to reach as
many people as possible within a limited budget? Past research has addressed this question …

INFORMATION TO USERS Page 1 INFORMATION TO USERS This manuscript has been
reproduced from the microfilm master. UMI films the text directly from the original or copy …

This article provides a detailed overview of four different groups of measurement tools. In an
attempt to choose the “most” appropriate method to analyze advertising effects, cognitive …

Outdoor advertising is a special media you can not escape. A research measured on 9 different
locations showed that for 15.2% of consumers standard poster advertisement attracted …

The interaction of the antitumor antibiotic carzinophilin with DNA was studied using techniques
of polyacrylamide gel electrophoresis. This agent reacts specifically at dG residues in …

… , Džona Filipa Džonsa (John Philip Jones) teorētiskajām nostādnēm par reklāmas komunikācijas
efektivitāti, Leksa van Meirsa (Lex Van Meuers) un Mendijas Aristofas (Mandy Aristoff) …

… Özellikle Van Meurs ve Aristoff tarafından yapılan araştırma açık hava reklâmlarında bilgi
verme amaçlı kullanılan resim ve yazıların bu reklâmların anlaşılırlığı üzerindeki etkisini ortaya …

Outdoor advertising has become a very popular form of advertising in Slovenia and despite
the current world economic and financial situation there is a strong increase trend. In contrast …