Interest has grown in explaining the positive performance of small businesses that internationalize
from start up. In response to this question, we have empirically confirmed the relevant …

The link between corporate social responsibility (CSR) initiatives and company performance
has been researched extensively, but the findings have been inconclusive or even …

Brand managers in most markets use some types of marketing inputs such as advertising to
build and manage their brands, with the objective of strengthening brand equity. Previous …

Previous studies have demonstrated the impact of corporate brand equity on firm
performance but have not yet investigated moderating effects on this relationship from other …

B2B firms spend considerable sums of money on promotional activities to promote their
products and to build brand equity. An increasing proportion of this spending is being devoted to …

Advertising is crucial in influencing customers’ perceptions and purchase intentions, and
numerous studies have investigated whether advertising expenditure has any significant …

This article deals with two important concepts in the prior literature on the internationalization
process: age at entry and export experience. Against previous research, we analyze how …

Given ever-increasing engagement of firms in corporate environmentalism over the past few
decades, a multitude of studies investigated the antecedents and consequences of …

Studies demonstrating the benefits of ethical behavior at an individual level are scarce. The
business ethics literature centers its analysis on unethical behaviors and their consequences…

The link between innovation and company performance has been extensively explored.
Nevertheless, the conclusions of most studies on this matter are case specific and should not be …