Untitled Page 1 Page 2 Index above-the-line 320 acceptability 24, 320 acceptance 320
accessibility 33-4, 71 ACORN segmentation package 173 action, theories of 112 ACTNE for LIFE …

The concept of integrated marketing communication (IMC) has received considerable coverage
in the literature, but even its most ardent supporters have noted problems in translating …

Environmental plastic pollution constitutes a significant hazard to marine turtles, human health
and well-being. We describe a transdisciplinary approach to draw together findings from …

The debate is polarised, with advocates regarding it as self‐evident that students are customers
and should be treated as such, while critics regard it as self‐evident that the incursion of …

From the early 1990s, marketing literature began to feature a number of articles suggesting
that integrated marketing communications (IMC) would have a major impact on advertising …

Brand equity is now receiving significant attention, both as a result of changes to international
accounting standards relating to intangible assets and as a result of the renewed focus on …

Environmental, health, and social change is complex and frequently is framed as a problem(s)
to be solved. This framing focuses effort on delivery of solutions designed to change …

Marketing communication is a dynamic industry, which continues to change and adapt to
new technologies, media consumption patterns and communication interfaces between …

Purpose – This research paper aims to examine the theoretical and practical applicability of
integrated marketing communications. Design/methodology/approach – Presents the …

Purpose – The purpose of this paper is to review the nature of advergames and the rhetoric
versus reality of their claimed effects and effectiveness, focusing specifically on their use by …