User profiles for Linda Brennan
 | Linda BrennanRMIT University Verified email at rmit.edu.au Cited by 4795 |
Fear, guilt, and shame appeals in social marketing
This paper presents the results from a qualitative study of income support recipients with
regard to how they feel about advertising which overtly appeals to their sense of fear, guilt and …
regard to how they feel about advertising which overtly appeals to their sense of fear, guilt and …
Social media, body image and food choices in healthy young adults: A mixed methods systematic review
Aim Negative body image increases the risk of engaging in unhealthy dieting and disordered
eating patterns. This review evaluated the impact of habitual social media engagement or …
eating patterns. This review evaluated the impact of habitual social media engagement or …
A consumer definition of eco-friendly packaging
Consumers are increasingly concerned about the environmental consequences of packaging.
Businesses are under pressure not only from consumers but also from governments to …
Businesses are under pressure not only from consumers but also from governments to …
[HTML][HTML] What people “like”: Analysis of social media strategies used by food industry brands, lifestyle brands, and health promotion organizations on Facebook and …
Background Health campaigns have struggled to gain traction with young adults using social
media, even though more than 80% of young adults are using social media at least once …
media, even though more than 80% of young adults are using social media at least once …
Social media use for nutrition outcomes in young adults: a mixed-methods systematic review
Background Social media has been widely adopted by young adults, consequently health
researchers are looking for ways to leverage this engagement with social media for the …
researchers are looking for ways to leverage this engagement with social media for the …
[HTML][HTML] Young adults' use of different social media platforms for health information: Insights from web-based conversations
Background Social media–delivered health promotion has demonstrated limited uptake and
effectiveness among young adults. Understanding how young adults interact with existing …
effectiveness among young adults. Understanding how young adults interact with existing …
The role of packaging in fighting food waste: A systematised review of consumer perceptions of packaging
Food packaging is often viewed as having a negative impact on the environment. However,
packaging can protect food, prolong shelf life, and reduce environmental impact by reducing …
packaging can protect food, prolong shelf life, and reduce environmental impact by reducing …
Social marketing's consumer myopia: Applying a behavioural ecological model to address wicked problems
Purpose Addressing calls for broadening social marketing thinking beyond “individualistic”
parameters, this paper aims to describe a behavioural ecological systems (BEM) approach to …
parameters, this paper aims to describe a behavioural ecological systems (BEM) approach to …
[BOOK][B] Social marketing and behaviour change: Models, theory and applications
… Linda Brennan … Professor Linda Brennan is a Professor in the School of Media and
Communication at RMIT (Royal Melbourne Institute of Technology) in Melbourne, Australia …
Communication at RMIT (Royal Melbourne Institute of Technology) in Melbourne, Australia …
[BOOK][B] Advertising: Principles and practice
…, ND Mitchell, WD Wells, R Crawford, L Brennan… - 2014 - books.google.com
… Together with Linda Brennan, as well as other colleagues … DR LINDA BRENNAN Professor
Linda Brennan is the … In the lead up to becoming a full-time academic, Dr Brennan had an …
Linda Brennan is the … In the lead up to becoming a full-time academic, Dr Brennan had an …
