In this paper, we highlight some of the challenges and opportunities that social media
presents to researchers, and offer relevant theoretical avenues to be explored. To do this, we …

The role of brands and the ways of managing brands are changing. This article reviews how
brands aid the buyer and seller and, by focusing on customer-oriented functions of brands, …

Smartphones are both green technologies and an integral parts of green information systems
that are beginning to make serious contributions toward a sustainable environment. We …

The IS function now includes a significant service component. However, commonly used
measures of IS effectiveness focus on the products, rather than the services, of the IS function. …

The 21 st century has brought both opportunities and challenges in our global, boundaryless
world. Importantly, managers face a dynamic and interconnected international environment…

This paper discusses the role of the World Wide Web as an advertising medium and its position
in the marketing communication mix. It introduces a conceptual framework for measuring …

This article introduces several new concepts that lay the conceptual foundation for thinking
about next-generation marketing based on ubiquitous networks. U-commerce, orÜber-…

The recent strategic management literature has featured a debate con-cerning various
philosophies that have competed as guiding templates for the way in which organizations …

For most of its existence advertising has focused on attracting customers. More recently,
enlightened organisations have recognised the need to expand their communications efforts to …

Creative consumers (defined as customers who adapt, modify, or transform a proprietary
offering) represent an intriguing paradox for business. On one hand, they can signify a black …